We are an international fast-growing SaaS/tech company who builds a suite of compliance and anti-fraud products that modern businesses can use to fight money laundering and terrorist financing as well as effectively comply with regulatory requirements.
Now we are looking for an Email Marketing Manager to execute and optimize marketing processes and lead outbound SDR email campaigns. An Email Marketing Manager creates content and campaigns that take good care of existing customers and encourage them to experience new features. Must have: Marketing Automation Systems (Mindbox, Marketo), Google Analytics, CRM (Pipedrive/Salesforce), Zapier, GTM, ESP deep understanding, A/B testing.
Nice to have: HTML / CSS basics
Build a lifecycle CRM-marketing strategy focused on retention and education
Generate and test hypotheses for CJM improvement and customer lifecycle opt-n
Work with sales leaders to create high-impact SDR campaigns
Manage the end-to-end execution of email campaigns
Analyze campaign performance and suggest improvements
Marketing Automation Systems, Google Analytics, CRM, Zapier, GTM, ESP, A/B test